influData

Product Overview
influData enables the detailed search and analysis of over 20 million influencers and their audiences. There are more than 50 graph-based scores and analyses available for each creator and audience. These scores and analyses display an influencer’s value for advertising campaigns and deliver precise follower insights. The quality scores allow you to check the performance of each creator based on engagement, smart media value, follower growth and much more. In addition, real followers can be distinguished from fakes, and the target group can be precisely targeted across all platforms. influData is suitable for agencies, brands and companies, regardless of their size, who want to reach the next level in influencer marketing. In addition to Instagram and TikTok, influData also offers discovery & analytics on YouTube and YouTube shorts. influData has been available since 2020 and is already used by almost 5,000 users worldwide.

• Creator and Brand Discovery & Analytics, Audience Insights, Content Search, Campaign Reporting, CRM, Audience Overlap

Collaborate with Creators that suit your brand and target your niche with precision. We offer intuitive discovery options that deliver results in less than a second. Also analyze your competitors and get insights into past campaigns. Over 50 metrics will help with evaluating if a creator is the right fit. Find the audience’s exact location, gender, age groups and more. Get insights into how the creator performs on different platforms, on past campaigns, or how real and engaging the followers are.