Lytics Decision Engine

Product Overview
Lytics Decision Engine is a Customer Data Platform that gives you the deep, actionable customer insights you need to drive 1:1 marketing experiences at scale. It analyzes customer interactions to identify predictive behavioral clues, unlock content affinities, and strengthen connections with every engagement.

• Identity Resolution
• Behavioral Scoring
• Content Affinity
• Audience Segmentation
• Product Recommendations
• Omni-Channel Communications
• Integrations
• Lookalike Models
• Journey Orchestration
• Lytics Reports

• Lytics Audience Generator AI is a powerful capability that helps organizations create sophisticated audiences using a simple written prompt.
• Lytics Schema Copilot is an innovative capability that helps organizations connect their data sources and quickly create rich and meaningful profiles.
• Lytics Customer Profile Contextual Chatbot is able to better understand each customer’s unique preferences and can provide tailored responses in real-time, resulting in more meaningful and impactful conversations.

Deliver the right message to the right audience wherever they are – all in real time.