Company Overview
Lytics provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social. Through machine learning, the Lytics cloud-based software predicts new "SmartAudience" segments and suggests opportunities to marketers to adapt their tactics in real-time.
Lytics Decision Engine is a Customer Data Platform that gives you the deep, actionable customer insights you need to drive 1:1 marketing experiences at scale. It analyzes customer interactions to identify predictive behavioral clues, unlock content affinities, and strengthen connections with every engagement.
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