Product Overview
FaceMail is an ad solution that links current email recipients to their Facebook accounts so they can be targeted with newsfeed display ads.
FaceMail matches email addresses in our database – and, to the extent recipients use that same email for Facebook, targets them with newsfeed display ads. With unparalleled social targeting capabilities, FaceMail is an unprecedented social advertising vehicle.
We’ve leveraged our data to generate a powerful one two digital punch combining our intelligence with Facebook’s social traits dramatically strengthening our overall targeting while tremendously improving results. This advanced targeting and optimization is what sets us apart.
Not specified
Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention