AppAssurance

Product Overview
AppAssurance is a data quality management solution that will monitor, test and validate mobile app data. AppAssurance automates the validation of your mobile app’s dynamic and unique tag implementations, ensuring the data they collect is accurate and your tagging strategy is executed to your design.

• Identify and analyze all 3rd-party analytics, multivariate testing, and mobile advertising vendor integrations.
• Provides a text-based User Journey Builder to monitor the execution of critical user pathways on a mobile app.
• Evaluate current analytics deployments against rules or an SDR to make sure they are accurately aligned.

By validating functionality and data quality with AppAssurance, you maximize the ROI on your mobile app investments and gain a competitive advantage by achieving business insights.