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Product Overview
Oracle ATG Web Commerce enables users to deliver a personalized online buying experience for each customer by presenting relevant content and merchandizing, personalized search, customized marketing programs, and tailored websites. Web commerce capabilities allow users to merchandise more quickly, easily, and effectively, rapidly launch commerce sites for new brands, markets, and even single-purpose campaigns, easily create and manage both simple and complex promotions, use mobile devices and social media to drive sales, and quickly expand internationally and target new countries and segments more effectively.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention
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