Product Overview
BULLSEYE™ is a turnkey Customer Analytics platform for marketers that quickly provides accurate answers to the most pressing questions you have about your customers and their predictive behavior. BULLSEYE is a hosted, cloud-based service available by subscription on IBM’s robust, enterprise analytics platform. BULLSEYE comes with dozens of pre-built questions on retention, purchase propensity, engagement, product, profitability and segmentation to give you insights on day one. BULLSEYE is also completely customizable to answer your unique questions. BULLSEYE shines in its simplicity with a web-based front-end. You can interact with your predictive insights via any web browser.
Today's marketers need to ask key questions of customer data in order to maximize cross-sell and up-sell opportunities. BULLSEYE enables marketers to easily ask these questions, without the need for a data scientist, a custom built application, or months' worth of development.
BULLSEYE delivers enterprise-class predictive analytics in an easy-to-use and own, subscription-based cloud application. It comes with 35 pre-built data models of common questions marketers need to ask of their customer data.
Not specified
Company Type B2B
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national
Market/Industry Specialization Airline, Business Services, Computer, Call Centers, Consumer Products, Department Stores, Electronics, Entertainment and Leisure, Financial, Food, Beverage & Tobacco, Insurance, Jewelry, Lodging, Manufacturing, Processed & Packaged Goods, Recreational Goods, Resorts & Casinos, Retail & Wholesale, Shipping, Staffing & Outsourcing Services, Wholesale