Brand Mentality

Product Overview
Sightly’s Brand Mentality platform combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in the market at speed and scale across multiple publishers and contexts. Because each mentality is unique, one brand’s risk is often another brand’s opportunity. Brand Mentality™ is built to transcend the typical one-size-fits-all approach. Instead, it responds dynamically to events and trends for each unique client, nimbly scaling responses across all appropriate digital publishers, networks, and channels. By helping a brand define its unique mentality, Sightly is able to identify emerging opportunities as well as threats from the constant barrage of news, reactions, viral events, and trends—and then inject the brand’s true opinions across media and marketing channels. Massive amounts of data gathered from social, traditional, and popular media provide an unparalleled depth of cultural and emotional intelligence.