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Sightly

 
New York, New York, United States
2013
Company Overview
Sightly is the leader in real-time marketing and intelligence, as driven by each brand's unique perspective, positions and sentiments. Its revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI. Brands and agencies can use our platform independently or integrate with our smart, agile approach to media planning, buying and fine-tuning, which extends across YouTube, TikTok, CTV & OTT, Live Streaming video, Snap, Twitter, Meta, Pinterest and all premium publishers and networks.
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Products and Services

Brand Mentality

 
Sightly’s Brand Mentality platform combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in the market at speed and scale across multiple publishers and contexts. Because each mentality is unique, one brand’s risk is often another brand’s opportunity. Brand Mentality™ is built to transcend the typical one-size-fits-all approach. Instead, it responds dynamically to events and trends for each unique client, nimbly scaling responses across all appropriate digital publishers, networks, and channels. By helping a brand define its unique mentality, Sightly is able to identify emerging opportunities as well as threats from the constant barrage of news, reactions, viral events, and trends—and then inject the brand’s true opinions across media and marketing channels. Massive amounts of data gathered from social, traditional, and popular media provide an unparalleled depth of cultural and emotional intelligence.
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Sightly

 
Sightly is a video advertising platform that enables marketers to dynamically personalize ads and deliver campaigns at the local level to micro-targeted audiences across multiple screens through YouTube, Google and other programmatic video, mobile and social networks.
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Connect with Sightly

Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights