Product Overview
Snapchat is a social video messaging application that enables individuals to snap photos, record videos, add text and drawings, and send them to a controlled list of friends. Your shared photographs and videos ("Snaps") are sent real-time, and timed to auto-delete, or you can use the Infinity setting to remove the timer. Over 100 million people use Snapchat every day to "Snap" with family, watch Stories from friends, participate in live and virtual events from around the world, and explore expertly-curated content from top publishers.Snapchat's feature, Spotlight, enables creators to upload original work to be eligible for a share of the revenue generated.
On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States (Nielsen 9/1/2015 – 9/30/2015).
No technical expertise required
Instant
Marketing Function Customer Acquisition, Customer Engagement and Retention
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Market/Industry Specialization No market specialization