Silhouette by StatSocial is an audience platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes, and allows brands to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. Users can obtain valuable self-declared audience insights such as interests, preferred media channels, brand affinities, favorite influencers, and more.
No technical expertise required
Email, Video/Text Resources
Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and InsightsFor Use By
Company Type B2B, B2C, NPO
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers American Red Cross, Mashable, Fox, NBC Universal, Cision
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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