Silhouette

Product Overview
Silhouette by StatSocial is an audience platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes, and allows brands to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. Users can obtain valuable self-declared audience insights such as interests, preferred media channels, brand affinities, favorite influencers, and more.

• Identity mapping capabilities give marketing professionals the ability to overlay social audiences with purchase data to attribute value to their programs.