Product Overview
ToolsGroup embeds technology into its Demand Forecasting solution to solve problems that planners face every day. Rather than a “pick best” approach, they utilize a far more accurate self-adaptive demand forecasting algorithm that creates a reliable baseline. Machine learning can adjust the baseline by identifying the effect of stimuli and demand indicators at a detailed channel level. This “demand modeling” approach analyses all the relevant variables and the complex interactions among them in a highly automated fashion.
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