Product Overview
TrafficHaus is a run-of-network platform where publishers can freely sell their inventory to their client base, and advertisers can resell their existing inventory that they are unable to monetize. The proprietary algorithm takes into account each advertiser's bid, budget, geographical makeup, any pre-set minimums plus any other proprietary valuations, and then allocates the traffic accordingly. The platform uses a variable CPM model with proprietary algorithms based on a self-serve live bidding platform. TrafficHaus is a service brought to you by Traffic Haus, LLC (Traffic Haus).
The run-of-network model lets advertisers set the price, and have the flexibility to quickly adjust bids in real time, taking control of ROI.
Traffic Haus provides online marketers, agencies, publishers and networks with a Catalog of Media available for purchase, and provides Media property owners a safe and efficient marketplace for the sale of online advertising inventory, and the monitoring of the overall efficacy of such efforts, all with an eye toward bringing transparency and efficiency to the participants of the online marketing industry.
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