Product Overview
True Influence Marketing Cloud is a digital marketing platform enabling brands to create integrated marketing and sales campaigns in real time. It collects raw data feeds from the web, capturing intent signals indicating that customers or prospects may be interested and ready to buy. This data is then housed in the True Influence Database (TIDB) where it is categorized and enriched before being processed through the True Influence platform. Once the refined data is in the platform it starts with an Identity Graph Triangulation where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine, where advanced analytics using natural language processing, machine learning, and artificial intelligence examine their behaviors to identify billions of intent signals. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct. This three-pronged process uses True Influence proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered.
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