Product Overview
Walkbase for Airports is the platform designed to optimise passenger flows, track assets and offer location based services for smooth and enjoyable travel experiences. Walkbase combines Wi-Fi, Bluetooth beacons, and other sensors to gather data of passengers’ location and behaviour from every corner of the airport.This data gives versatile tools for understanding the customer journey, analysing paths and passenger segments, identifying bottlenecks & crowding, and viewing live heatmaps of the entire premise. Walkbase for Airports integrates with Walkbase Analytics,making it possible to analyse how bypassing traffic converts into store visitors, and to identify optimal store locations based on customer patterns. Individual stores can be divided into zones for further analysis.
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