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Management Platform

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Platform

Move beyond your spreadsheets and slides and leverage all the easy-to-use CabinetM tools for managing, visualizing, reporting, and collaborating on your marketing technology stack.

Platform Overview
Build & Visualize Your Stack
Map Your Stack Architecture
Prepare for AI
Track Contracts, Compliance & Security
Collaborate & Report
Manage Technology Evaluation
Track and Align Skills
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CabinetM's scalable platform offers comprehensive technology management and reporting tools designed for operations professionals, agencies, and consultancies.

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Browse the industry's largest marketing technology database - over 15,000 products across 500+ categories.

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Waterfall: View Company Profile

Waterfall Platform

Website

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Product Overview
The Waterfall Platform contains robust business logic specializing in personalized messaging. The platform offers segmentation to produce compelling dialogues with specific segments,

Features

Maximize segmentation and targeting to produce compelling dialogues.
Multiple user and tenancy controls allow for seamless campaign collaboration across groups.
Unlock customer insight with asynchronous 1-to-1 connectivity and real-time visualization of traffic and trends.
Your campaigns, your data, your metrics — accessible anytime, anywhere.

Function

The Waterfall Platform represents the evolution of mobile marketing and CRM. Using Waterfall’s software and services, companies create interactive relationships with their customers to maximize lifetime value.

Pricing

No pricing information available.

Try it Out Free Version : Unavailable Free Trial : Unavailable

Average Customer Spend

Installation & Support

Technical Expertise Required

No technical expertise required

Average Installation Time

Instant

Training

No Training Offered

Complementary Products

Partner Products

Integrates With

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More Like This

SMS Marketing

Mobile Communications/Text

Mobile Marketing

Mobile Personalization

Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights

For Use By

Company Type B2B, B2C

Company Size Any size

Geographic Scope National

Market/Industry Specialization No market specialization

Current / Past Customers Yum, McDonald’s, Donorchoose.org, proactiv, NASA, Pizza hut, T-mobile, Peta, PhoneValley, Merkle, Ashley Stewart, BART

About us

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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CabinetM, Inc.
115 Oxbow Rd.
Framingham, MA 01701
Victoria Andrews

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