YuMe Connected Audience Network

Product Overview
The YuMe Connected Audience Network aggregates more than 1,500 digital media properties and leverages YuMe’s sophisticated technology to ensure video ads are reaching the most brand-receptive audiences in the right contexts, across all screens at TV-like scale. Broadcast and video advertisers can finds the targeted audience on tablet, smartphone, PC, or connected TV (including SmartTVs, Gaming Consoles, Video Streaming Devices, and Blu-Ray Players).

• Audience segments are used to identify brand-receptive audiences for accurate targeting.
• Collects over 200 billion technographic data points across all screens.
• Data science-driven audience segments.
• Machine-learning algorithms analyze the user data and identify unique patterns.
• Opt-in surveys in ad placements collect very accurate demographic and psychographic first-party data from audiences.
• Unifies screen fragmentation by embedding a multi-screen, audience-aware SDK into every screen.