Service Overview
82% of marketers are currently executing or planning an ABM strategy. They’ve committed to focusing on a smaller number of companies. But only one-third are collecting details about key trigger events and 37% are gathering insights about budgeted initiatives within these VIP accounts.
In ABM, a great deal of resources are directed at a focused list of accounts, but often times not enough resources are directed at selecting those accounts.
BAO lays the foundation for your ABM strategy with the insights and resources that help you execute three key steps in the ABM process: selecting the right companies, using the right message, and accessing the right decision makers.
BAO's quick start ABM package gets your ABM up and running, fast.