82% of marketers are currently executing or planning an ABM strategy. They’ve committed to focusing on a smaller number of companies. But only one-third are collecting details about key trigger events and 37% are gathering insights about budgeted initiatives within these VIP accounts. In ABM, a great deal of resources are directed at a focused list of accounts, but often times not enough resources are directed at selecting those accounts. BAO lays the foundation for your ABM strategy with the insights and resources that help you execute three key steps in the ABM process: selecting the right companies, using the right message, and accessing the right decision makers. BAO's quick start ABM package gets your ABM up and running, fast.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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