Marketing Strategy

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Definition

Agencies advising on marketing strategy advise on marketing objectives, focused on how clients may increase sales by getting and keeping customers. This may involve research on the customer, the marketplace, competitors and even the product. Once a strategy is in place, a marketing plan is drawn up, which can be implemented by the agency, the client, or they may share responsibilities.

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Services

By 23red
23red develops new strategies for brands that focus on immediate action and long term change using Platform – their one-stop resource to help you to shape your strategy. Their dedicated in-house insights team uses all the latest research tools to hel...
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Consultix is a “one-stop shop” for digital marketing, e-commerce and cloud/hosting requirements. The combination of technical know-how and business expertise, together with their experience in providing effective e-business solutions, enables them to...
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Accenture Consulting delivers business outcomes at speed and with certainty, while helping you manage risk. With deep industry knowledge, meaningful insights and the broadest range of capabilities, Accenture Consulting will bring you new and innovati...
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Accenture Digital helps clients create or react to digital disruption across industries around the world. Accenture builds teams capable of applying digital platforms, technologies, and techniques to imagine and deliver better experiences and more pr...
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Accenture Strategy shapes their clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Their focus on issues related to digital disruption, competitive agility, operating an...
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Custom ABM marketing campaigns are designed to connect and align the efforts of marketing and sales. Accelerate Online Marketing uses true engagement data to activate marketing and sales closer to the point of interest, rather than waiting for someon...
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RenderTribe uses Account Based Marketing (ABM) to deliver highly targeted messaging, at the right time, through the right channels, to the right companies.
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SiriusDecisions helps account-based marketers design and implement account-based marketing strategies that leverage best practices, expedite value creation, win internal support and enlarge the overall pool of ABM experts. We provide clients with a t...
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By BAO
82% of marketers are currently executing or planning an ABM strategy. They’ve committed to focusing on a smaller number of companies. But only one-third are collecting details about key trigger events and 37% are gathering insights about budgeted ini...
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By IPG
Acxiom Strategic Services, owned by IPG, enable marketers to establish their data transformation strategy and architecture to power omnichannel marketing. Acxiom helps build an integrated, omnichannel marketing roadmap and remaining engaged throughou...
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