Agency Overview
Liminal is specialist in MarTech (marketing technologies), such as CRM - Customer Relationship Management, Marketing Automation and Analytics, which help companies improve their marketing and sales results. We combine strategy, technology and marketing to deliver a superior customer experience, capable of driving business. With Liminal you will have access to experts who will analyze, design and implement marketing and sales strategies and operations, supported by technological systems, such as Marketing Automation and CRM, which guarantee the growth of your business.
For business-to-business (B2B) companies, Account-based Marketing (ABM) allows you to select and reach your ideal customers at the most appropriate time for them, coordinating multiple media (mobile, social networks, display advertising, video) and messages in an automated way. By using the right content to interact with the potential customers who are most likely to buy your products and services, you will increase the efficiency of your sales resources and the return on investment.
Our team plans and executes ABM programs, implementing Marketing Automation (MAP) and Customer Relationship Management (CRM) platforms that allow us to align Marketing with Sales. Your contact and account data is managed and targeted, activating the targets at the right time. We create highly customized campaigns, defining KPIs to optimize performance. With the Account-based Marketing program, the relationship with customers becomes closer, increasing your customer acquisition performance and loyalty.
CRM (Customer Relationship Management) is a system that manages the entire customer relationship, aiming their satisfaction and loyalty through the automation and processes organization. This way, you’ll be able to reduce costs and increase business profits. More than a software, CRM is a mindset where marketing, sales and customer service go hand in hand.
With CRM Consulting, we'll help you choose and implement the right CRM for your business, and to customize it to your reality.
A Marketing Automation platform (MAP) is a tool used to remain relevant throughout the buyer's journey and the sales cycle. By tracking leads and automating communications, Marketing Automation gives companies the possibility to become relevant across all their channels, without losing the ability to personalize and individualize contact with the customer.
Sales automation software allows you to facilitate and automate the work of sales teams, controlling each step and task associated with the sales funnel. This way, sales managers will have more time to dedicate themselves to what really matters.
With Sales Automation Consulting, we'll help you choose and implement the right Sales Automation Platform for your business, and to customize it to your reality.
Marketing Function
Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Globalization, Integration, Metrics and Insights, Planning, Productivity, Research