Customer Data Management

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Definition

Agencies support marketers with Customer Data Management both by performing CDM and selecting tools to automate the process. Customer Data Management includes the maintaining of customer data files including identity, purchase history, geography, cohorts of similar customers and their reports on the customer experience. 

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Subcategories

Services

By Aqfer
Aqfer Data Lake includes managed services for data integration, data distribution, data analytics, and predictive analytics.
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Blue Moon's Audience Management services can associate cross-device behaviors to a single user, find offline individuals such as store buyers and direct mail recipients, improve audience match rates, measure omnichannel impact, and strengthen the imp...
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CRM is focused on the customer journey and should be answering the questions of how, when and why your customer is interacting with your brand. Blue Moon answers these questions through data. There are several purposes to customer relationship manage...
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CRM (Customer Relationship Management) is a system that manages the entire customer relationship, aiming their satisfaction and loyalty through the automation and processes organization. This way, you’ll be able to reduce costs and increase business ...
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Activation or otherwise known as onboarding is the key to effectively moving leads down a funnel and drive quality engagement. When starting any marketing strategy you always start with first party data; Leads, CRM, Lists, etc. By activating yo...
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Whether you have an existing database that needs refreshing or you want to find new lists of customers to go after, StrategicDB can help with their Data Acquisition Services. They work with reputable data sources to get you the cleanest, most recent ...
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By Unidev
Unidev is a diversified IT company focused on the application of technology to business. Providing enterprise development, custom software development, web development, digital marketing, and web & software support services, Unidev has a long history...
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Microsoft Dynamics 365 CRM Solution’s built-in intelligence executes faster, more tailored service and adds value to each collaboration. Empower your resources with Dynamics 365 Services at every stratum of the organization with role-specific insight...
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Quividi offers a range of services to supplement its range of products, including Custom Campaign Development, A/B Testing, Campaign Audience Reports, and Benchmarking.
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Semasio offers unified semantic targeting services. Gain complete control, transparency, and ownership of your targeting with Semasio. Semasio solutions include audience targeting, contextual targeting, and brand fit targeting.
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