Contact Validation

Service Overview
Your contact database is one of your most valuable assets. It is the launch point for all your sales and marketing communications. If your information is out-of-date (a very real possibility in today’s ever-changing market) or incomplete, you could be wasting marketing dollars and missing out on conversations with the people who can drive your business. Online databases and list vendors are rarely a reliable source for accurate, real-time information. Their information is often an aged, point-in-time snapshot of what a company looked like on a particular day. BAO believes in live-validating everything - by phone. You need to know what your target companies look like today, and you need to be able to ferret out the people you really need to talk to based on their real-world responsibilities, not just the titles on their business cards. BAO will proactively find you “the person in charge of mobile initiatives” or the IT leader “responsible for big data initiatives” so you can talk to the people most in-line with your solutions. BAO's Contact Validation process ensures that you are not only validating existing contacts on an ongoing basis, but also proactively uncovering new contacts. They make sure that you know when someone has been promoted, left the company, or taken on an expanded role.

• All programs and campaigns are exponentially more successful when directed at the right people.
• Give your team the most up-to-date list of confirmed, vetted IT and line of business decision makers.
• Increase sales productivity by ensuring that your team is always pursuing the right contacts.
• Maximize your return on high-touch, high-value direct mail campaigns and in-person events.
• Avoid wasting marketing dollars chasing out-of-date contacts.