Your contact database is one of your most valuable assets. It is the launch point for all your sales and marketing communications. If your information is out-of-date (a very real possibility in today’s ever-changing market) or incomplete, you could be wasting marketing dollars and missing out on conversations with the people who can drive your business. Online databases and list vendors are rarely a reliable source for accurate, real-time information. Their information is often an aged, point-in-time snapshot of what a company looked like on a particular day. BAO believes in live-validating everything - by phone. You need to know what your target companies look like today, and you need to be able to ferret out the people you really need to talk to based on their real-world responsibilities, not just the titles on their business cards. BAO will proactively find you “the person in charge of mobile initiatives” or the IT leader “responsible for big data initiatives” so you can talk to the people most in-line with your solutions. BAO's Contact Validation process ensures that you are not only validating existing contacts on an ongoing basis, but also proactively uncovering new contacts. They make sure that you know when someone has been promoted, left the company, or taken on an expanded role.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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