You invest a lot of time and money into generating leads. Your marketing efforts – webinars, tradeshows, white papers, and so forth – are driving more inbound leads than ever before. But you need optimal inside sales coverage to maximize the leads you’ve created. It takes 31 dials on average to qualify a single inbound lead – even when they’re interacted with your content. In fact, market research indicates that, up to 40 percent of all inbound leads never receive any kind of follow up from sales. This is a common challenge for technology companies, and it typically comes down to coverage issues. Even large, talented inside sales teams can’t effectively cover the volume of leads being created today. BAO acts as extension of your sales and marketing team, so they can maximize your inbound lead flow, while allowing your inside team to increase their own sales productivity. BAO's Lead Qualification service handles the burden of qualifying a large volume of leads. In addition to quickly understanding which leads are worth your team’s time and attention, you also gain insight into program performance.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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