Lead Scoring

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Definition

Lead Scoring Agencies improve marketers’ conversion rates by ranking leads by a predictive algorithm. Knowing which leads are “hot” allows marketers to spend time on prospects most likely to buy.

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Services

Infinata's professional services team has worked with asset management firms to enable marketing and business development executives to more effectively identify, target and acquire ideal financial advisor clients. They centralize data from disparate...
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By capturing the right people at the right point in their buying decision process, Contentive's tried and tested methods will generate leads, start profitable conversations and deliver measurable marketing ROI. Its targeted campaign strategies work ...
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Bold Digital Marketing's Lead Generation services will help you acquire customers and build interest in your products. Using great offers, calls-to-action, landing pages and forms – while promoting and amplifying them in multi-channel environments u...
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Bold Digital Architects' Lead Nurturing services will help you develop healthy relationships with leads at every stage of their buyer’s journey and sales funnel. The purpose of lead nurturing is to show potential customers why they should choose your...
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By BAO
You invest a lot of time and money into generating leads. Your marketing efforts – webinars, tradeshows, white papers, and so forth – are driving more inbound leads than ever before. But you need optimal inside sales coverage to maximize the leads yo...
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LeadBridge is a research firm that specializes in creating in-depth custom profiles on Global 2000 target accounts. LeadBridge reaches out to your enterprise prospects and talk to them directly about your company. LeadBridge learns about their str...
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By BAO
OppID™ is your roadmap to revenue – based on a real-time blueprint of the opportunities in your target market. There are hot prospects out there whose needs are a perfect match for your solution. You just haven’t found each other yet. OppID™ helps yo...
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Magnate uses the latest tools to find people around the world and track them across devices. They detect trends and analyze campaigns while they are still running so we can get the best results. Magnate finds people. More importantly, they find the r...
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Pardot Implementation and Optimization for new or existing Pardot instances. Strategic Planning with hands-on implementation and management of full prospect lifecycle throughout the marketing and sales funnel to generate leads, nurture and qualify le...
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Quality Data Scoring is the LiveRamp data-scoring initiative to validate the quality of the data and audience segments that advertisers use. The data technology company Lucid is the first partner in this program. The company, which uses a survey-base...
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