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True Influence

Princeton, New Jersey, United States
Company Overview
True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business.
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Products and Services


True Influence’s ActiveBase program leverages their expertise as a recognized leader in B2B demand-generation to deliver highly-qualified contact records at every stage of your funnel. Their customer success managers work with you to craft custom qualification criteria that identify and convert contacts at all stages of engagement. True Influence's TripleCheck® verification process ensures that all contact information is accurate. Their demand generation is guaranteed 100 percent – any out-of-target contact is replaced, no questions asked.
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AppointmentBase combines advanced market intelligence, True Influence's massive B2B contact database, and their team’s decades of experience as a leader in B2B demand generation to create a powerful solution for identifying, prospecting and booking appointments with sales-ready prospects.
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DisplayBase combines True Influence’s B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies to create a comprehensive digital media advertising solution.
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InsightBase Multi-Relevance Engine

The InsightBase Multi-Relevance Engine™ gathers and analyzes millions of intent signals each day among 30 million business contacts, identifying purchase intent for all types of B2B decision-makers – from tactical managers to the C-Suite – who will impact the final purchase decision. The system looks for spikes in purchase research activity from accounts who are actively researching your product or solution. This data is then tied together with verified contact information and firmographic data. All this is accessible with your easy-to-view Visual Dashboard & Reporting displays. InsightBase makes it easy to identify your total active market, discover active demand, and engage with customers and prospects that are classified as “active demand."
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IntentBase is a lead acquisition tool that supports a 360-degree view of the customer journey. The True Influence Identity Graph technology supporting IntentBase goes beyond simple reverse IP lookup to identify small and midsize companies that don’t have dedicated IP addresses. IntentBase can be delivered in XML, JSON, or delimited formats. Users have the option of either domain intent data, which gives you company, URL, city, state, topic, intent score, and date, or contact intent data, which adds the hashed email, or contact data with specific contact information, which targets the exact email and the precise in-market contact (full name and position) showing activity relevant to specific topics.
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True Influence’s PersonaBase program couples the extensive reach of their Content Syndication network with the power of intent to find exactly the right audience for your content, at exactly the right time. Get your content in front of B2B decision-makers who are actively in-market and researching their next purchase. The PersonaBase service delivers co-branded email campaigns that promote your whitepaper, webinar or other valuable content to contacts who are eager to learn more.
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True Influence Marketing Cloud

True Influence Marketing Cloud is a digital marketing platform enabling brands to create integrated marketing and sales campaigns in real time. It collects raw data feeds from the web, capturing intent signals indicating that customers or prospects may be interested and ready to buy. This data is then housed in the True Influence Database (TIDB) where it is categorized and enriched before being processed through the True Influence platform. Once the refined data is in the platform it starts with an Identity Graph Triangulation where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine, where advanced analytics using natural language processing, machine learning, and artificial intelligence examine their behaviors to identify billions of intent signals. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct. This three-pronged process uses True Influence proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered.
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