Pair of Thieves is a US-based clothing brand striving to provide customers with “amazing breathability, moisture wicking and über comfy fit”. The company has always been taking much care of their online presence. Once they questioned themselves how to optimize the web presentation of new collections. Regular updates require good visual content. This means each time hiring photographers, models, retouchers, make-up artists to organize a photoshoot and then upload it online. The process is both time and money consuming. As a solution it was offered to make 3D realistic models.