Virgin Mobile is an international wireless communications brand. In 2017 the company was aiming to conquer the UAE market which had already been oversaturated. To win loyal clients, they needed a comprehensive marketing campaign with dynamic content to be shown at the biggest media platforms, airports and billboards in the country. Devabit was chosen as a major team player responsible for technical implementation of the campaign. We created a unique interactive content customized depending on where the client is from. Besides, our engineers implemented online location tracking of the SIM-card delivery.