Great brands know how to connect with audiences and create meaningful impressions. A logo can’t make a bad product or company better, but a well-designed brand identity will help position a product or company to realize its full potential. A professional brand identity becomes the face of a company or organization and is often the first connection between the brand and its target audience. We all want to make a good first impression, don’t we? gShift’s brand Development Service typically includes 3 phases; Brand Discovery, Brand Identity and Positioning, and Creative Development.