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gShift

 
Barrie, Ontario, Canada
2009
Agency Overview
gShift's industry leading SEO software, Web Presence Optimizer (WPO), helps agencies and marketers more efficiently and effectively monitor and report on SEO metrics data all in one place.
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Products and Services

Brand Development

 
Great brands know how to connect with audiences and create meaningful impressions. A logo can’t make a bad product or company better, but a well-designed brand identity will help position a product or company to realize its full potential. A professional brand identity becomes the face of a company or organization and is often the first connection between the brand and its target audience. We all want to make a good first impression, don’t we? gShift’s brand Development Service typically includes 3 phases; Brand Discovery, Brand Identity and Positioning, and Creative Development.
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Competitive Assessment

 
At gShift, we help you see exactly what your brand is doing online but that’s only half the battle. For real gains in the digital world, you need to know exactly what the competition is doing, too.The competitive assessment offers the crystal-clear view you need. With it you get a thorough and complete picture of your competitive landscape. You also receive valuable intelligence that can be reverse-engineered to improve your own web presence.
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Content Marketing Services

 
gShift helps brands define and refine their content marketing strategy through performing: competitor content evaluation, content assessment, and developing a content distribution and execution plan.
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gShift

 
gShift is an all-in-one SEO software solution for SEO analytics, social, content marketing analytics and SEO reporting. The platform provides the ability to track keyword and content-level metrics from hyper-local and mobile through to national and global perspectives for both brands and competitors.
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Influencer Marketing module

 
gShift’s Influencer Marketing module allows marketers to extend SEO efforts with amplified offsite content. Partnering with influencers can develop an audience and get the messaging in front of a target audience. Filter through a vetted database of influencers to find the right people to represent the brand.
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Influencer Marketing Services

 
Influencer marketing is all about finding people who have influence over your key demographic and working with them to promote your business or product. The concept behind this marketing strategy is not new, but with bloggers and social media users reaching celebrity level status, brands are moving their strategies online. gShift’s in-house, full-service influencer marketing agency helps brands develop and manage your influencer marketing campaigns. Our team of specialists help guide your brand through a campaign from A to Z, or the specific phases you need support in. Whether it’s defining your goals and strategy, engaging influencers or reporting on a campaign’s effectiveness, you can leverage gShift’s experts to ensure your campaign runs smoothly.
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kontextURLs

 
kontextURLs is an analytic solution that enables digital marketers to gain complete visibility into audience engagement with content. Content creators can build smart URLs, leveraging content tags, taxonomy and conversion paths for all external and on­-site content.
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Paid Marketing Services

 
Search engine marketing is one of the most efficient ways to grow your business. With millions of businesses out there all vying for attention, it’s never been more important to advertise online. Search engine marketing is the most effective way to promote your products and grow your business. Within the Google Ad Network, our objective and focus is to get you the warmest leads possible. We achieve this through keyword research for buyer words and maintenance of keywords throughout the campaign. Along with this, there is constant A/B testing of ad copy and bid levels. Our digital marketing team consists of Google AdWords certified experts who can build paid search campaigns that will target your key audience, build your brand and lead to more conversions. \
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SEO Marketing Services

 
The digital marketing experts at gShift are fueled by diverse talent and our powerful software. We’ve developed a strategic process that has been proven time and time again. We start by establishing a baseline of your digital presence and conducting basic SEO hygiene. Then we obtain a clear picture of the competitive landscape. Once this important groundwork has been laid we draw from our diverse talent pool to create a solid action plan tailored to your brand and your audience.
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SEO Site Audit

 
Our technical site audit will give you an in-depth health check of your current web presence, bringing to light any deficiencies and opportunities. Our audit helps create a blueprint for your ongoing SEO tactical plan to ensure you maximize your web presences discoverability. We also look at the technical infrastructure of your website, your site’s on-page elements and off-page presence to optimize you web presence’s search engine visibility, usability and conversions. Our technical site audit goes beyond the superficial free audits out there. This audit is performed manually by the gShift’s team of digital experts using soft-eye techniques to identify any issues or opportunities for improved SEO success. The audit also includes the use of our exclusive site crawler to do a full crawl of all the data on your site. This data is then analyzed by our SEO experts to pick out and assess patterns within your website database.
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Social Media Marketing Services

 
gShift digital marketing specialists will develop a targeted social media strategy that will define realistic social media goals and objectives to align with your business objectives. The strategy will focus on using relevant platforms and posting engaging and targeted content to connect you with existing and new customers.
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Web Consulting

 
If a website disappears from search after a redesign, nobody is happy. That’s why using an SEO consultant throughout the web development process is instrumental to a successful site launch. Our team will help ensure that any changes you make to your site will not compromise the integrity of your website’s discoverability. We will explore the best content structure for your new website that will get you the traffic and conversions your company is looking for.
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