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At CabinetM we define Marketing technology as all the technology that is used to create the customer experience and acquire, engage, and retain customers.Marketing technology may be used and managed by marketing ops, creative ops, sales ops, revenue ops, and/or IT.
The Marketing Technology Stack is a visual representation of the marketing technology that you use and the relationship between each technology component.
Centralized oversight and management of the marketing technology stack is essential for managing technology spend, data compliance, security risk, and to assess technology performance against business objectives.
The CabinetM platform provides the essential tools that operations teams and technologists need to manage technology spend, utilization, performance, strategy and skills.
Our scalable technology stack configurator makes it easy to:
Stack Maps show the relationships between products in your stack. With the click of a button you can:
Capture all the information about the contracts you've signed and the vendors you work with.
Lack of skills is a key reason that technology is underutilized in many organizations and doesn't deliver the expected ROI. With SkillStacks, you can align your technology proficiency with your technology strategy. Use SkillStack Reports to:
Work at an individual, team or enterprise level. Collaborate across the organization and with your agencies.
Use the CabinetM technology directory, Stack Insights and Drawers to discover new technology and manage your technology evaluation process.
If you are using 25 products or less, we encourage you to take advantage of our free account which may be all that you need. With our free account you can:
