Kantar's Advertising, Media & PR services help clients make informed marketing and PR choices. Maximize the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
Kantar's Analytics services combine human expertise, AI-powered analytics and technology to predict consumer behaviour and optimize priorities for growth.
Kantar's Brand Growth services help to position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.
Kantar's Consumer, Shopper & Retail services help clients create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.
Kantar's Customer Experience solutions can help you define your CX strategy, embed customer feedback throughout your business, engage employees, and drive business impact and ROI with advanced analytics.
Kantar's Health services help clients gain medically relevant insights and evidence to drive commercial and clinical business decisions, and improve patient health outcomes.
Kantar's Policy & Society services help clients to understand people and communities. They partner to unlock the most effective ways to address global public policy challenges and deliver public value for clients. Kantar's specialists provide evidence and capability-building for governments and multilateral organisations to deliver better public policies and communications.
Kantar works with organizations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.