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Marketsmith

 
Cedar Knolls, New Jersey, United States
1999
Agency Overview
Marketsmith, Inc. is a woman-owned, data science driven and performance focused omnichannel media and marketing agency that delivers real business impact for challenger brands in any category.
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Products and Services

Creative Content

 
Strategically aware, culturally attuned and technologically savvy, Marketsmith's creative teams bring ideas to life informed by research and insight. Their brand expertise gives us the critical ability to tailor creative by medium, whether a native ad, outdoor, tv, radio, print or email. They excel at brand content, brand strategy, social campaigns, brand communications, mobile design, brand design, experiential and fully integrated marketing campaigns.
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Customer Relationship Management

 
Marketsmith are customer relationship management experts. Building, optimizing and scaling customer relationships is vital to driving positive business outcomes in today’s market. With 20 years developing and executing successful CRM strategies and business models for manufacturers, retailers and DTC brands, Marketsmith's product platform provides the technology and tools required for a cost-effective CRM approach: one which can integrate seamlessly with your existing systems and allow for in-market optimizations to constantly refine strategies to scale and save.
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Data & Analytics

 
Marketsmith combines advanced technology to gather data in the most timely manner, and human analysts who know how to uncover the hidden insights that are the starting point for original strategies.
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Direct Marketing

 
Marketsmith has its origins in the world of direct response marketing, and they maintain a fervent belief that the discipline is more crucial than ever to brands across almost every category. There simply is no shorter path between communication and action. Their direct marketing analysts and strategists employ proprietary data analytics to maximize every mailing, whether the goal is acquisition, retention, or increase volume.
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Media

 
Marketsmith uses an “always on” media data-science and attribution platform to visualize and leverage brand history and current media performance to ensure your brand’s success. Intelligent planning and execution are only as good as two key factors; 1). The quality of data and 2) Making sure you are employing the best negotiators in the business to ensure constant efficiencies and superior outcomes. Marketsmith offers data-backed intelligence coupled with human-based negotiation.
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