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Upwave

 
San Francisco, California, United States
2012
Agency Overview
Upwave, formerly Survata, is an analytics platform for brand marketers that includes software and data to plan, measure, and optimize brand campaigns to make brand marketing more impactful.
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Products and Services

Upwave

 
Upwave, formerly Survata's, brand measurement platform consists of granular real-time measurement for your brand campaign, delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness. Now included in the marketers dashboard, the Outperformance Indicator metric gives marketers the ability to make accurate media allocation and optimization decisions in-flight before the data reaches statistical significance, made possible through the use of ML.
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Marketing Function