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Abakus

 
Emeryville, California, United States
2013
Company Overview
Abakus was acquired by SAP in December 2016, and will fold into SAP’s Hybris Marketing Cloud solution. Abakus was a campaign optimization technology company helping advertisers and agencies discover which marketing efforts are driving sales. The innovative technology is built on game theory and delivers insights and actionable recommendations that enable campaign optimization and better informed campaign planning.
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