Abakus on CabinetM

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Abakus

Headquarters

Emeryville, California, United States

Founded

2013

Company Website

Company Overview
Abakus was acquired by SAP in December 2016, and will fold into SAP’s Hybris Marketing Cloud solution. Abakus was a campaign optimization technology company helping advertisers and agencies discover which marketing efforts are driving sales. The innovative technology is built on game theory and delivers insights and actionable recommendations that enable campaign optimization and better informed campaign planning.

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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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