Active Response on CabinetM

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Platform

Move beyond your spreadsheet and leverage all the easy-to-use CabinetM tools for managing, visualizing, reporting, and collaborating on your marketing technology stack.

Platform Overview
Build and Visualize Your Stack
Map Your Stack Architecture
Track Contract & Vendor Info
Track and Align Skills
Collaborate & Report
Manage Technology Evaluation
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Solutions

CabinetM's scalable platform provides marketing technology management tools for enterprises and the consultancies that support them.

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For Consulting and Agency Partners
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Stack Documentation & Mgmt. Services
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Browse the industry's largest marketing technology database - over 15,000 products across 500+ categories.

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Need help thinking about building or evolving your stack, check out our workbooks and other resources.

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Active Response

Headquarters

Wesel, North Rhine-Westphalia, Germany

Founded

2009

Company Website

Company Overview
Active Response creates Pareba, an affiliate software solution.

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Products and Services

Pareba

Pareba is affiliate software with solutions for administration, statistics, advertising material and billing.

Marketing Function

Product Category

Affiliate & Network Marketing

Affiliate Platform

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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