Attention provides AI-driven solutions to enhance sales processes in real-time. It helps users understand why they are winning or losing deals and enables them to take action. The platform analyzes conversations and sales methodologies, allowing users to update CRM fields with a single click. It can set custom triggers to focus on important aspects of calls, and it drafts follow-up emails based on call content. Attention aims to turn CRMs into comprehensive knowledge centers and provides real-time actionable intelligence to sales representatives during calls. It also integrates with various sales tools and offers the option to request additional integrations