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Blackwood Seven

 
Copenhagen, Denmark
2013
Company Overview
Blackwood Seven brings artificial intelligence to media analytics and planning. With an innovative proprietary media platform, they calculate each client’s "media effect formula," which allows attribution of all channels – online such as search, YouTube and Facebook as well as offline such as TV, print and OOH. Their platform optimizes clients’ media mix and provides a predictive forecast of expected results, in real time. Using a holistic planning approach, they combine analytics with industry expertise to build profitable scalable campaigns for clients from strategy development to execution and optimization.
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Products and Services

Blackwood Seven

 
The Blackwood Seven platform helps you gain insights into business outcomes of past media investments. You are able to track the actual number of sales generated by your media investments, to evaluate if you achieved the set sales targets of past and live campaigns.
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