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Blockthrough

 
Toronto, Ontario, Canada
2015
Company Overview
Blockthrough is a Toronto-based advertising technology company offering a solution designed to help online publishers recover revenue they're losing to adblockers while addressing the real-world concerns of consumers annoyed by unwanted, intrustive ads that have a negative effect on their user experience.
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Products and Services

Blockthrough

 
Accelerated Ad Reinsertion (AAR) helps online publishers recover revenue they're losing to adblockers while addressing the real-world concerns of consumers annoyed by unwanted, intrustive ads that have a negative effect on their user experience. With UX in mind, AAR identifies adblock users in real time and enables clean, fast and non-interruptive ad delivery that can’t be detected by ad blockers. It’s compatible with industry standard ad management solutions like DFP and it keeps publishers in control of what ads are delivered and at what price. Adblock users see non-interruptive ads that load faster, have no malware, use less bandwidth and don’t invade their privacy.
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Marketing Function