Blueshift SmartHub Customer Data Platform is purpose-built to put predictive audience tools and recommendations into marketers' hands. Blueshift partners with industry leading platforms for every channel to orchestrate your customer journey including direct mail, email, mobile app and SMS. Its segmentation tools are updated in real-time with capacity to crunch large amounts of data during campaigns. Blueshift SmartHub CDP merges the benefits of traditional CDPs and Campaign Management Platforms (CMPs) with the addition of the App Hub and next-generation Omnichannel Journey Builder. With these capabilities, Blueshift enables brands to seamlessly deliver the right experiences to the right customers through the right channel.