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BrightFunnel

 
San Francisco, California, United States
2012
Company Overview
BrightFunnel is a Marketing Intelligence platform for B2B organizations that provides CMOs with full visibility and control over their direct impact on revenue, by enabling them to attribute, forecast, and benchmark their demand generation efforts.
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Products and Services

BrightFunnel

 
BrightFunnel, a product acquired by Terminus, is a B2B marketing attribution and forecasting platform that generates predictive, actionable revenue insights for B2B marketers. Through multi-touch attribution and intelligent forecasting, BrightFunnel shows B2B marketers how to understand the future revenue impact of every decision, and align marketing plans with business priorities.
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