Company Overview
Crossix provides audience and campaign insight solutions for healthcare and media companies to plan, measure, and optimize their marketing and communication initiatives. Crossix is a Veeva company.
Crossix Customer Insights™ allows you to leverage the industry’s most comprehensive network of connected health and non-health data to gain a holistic view of your target patients and HCPs. The Crossix approach provides deeper insights and seamless activation across multiple media channels, including digital and TV.
Crossix DIFA™ is a leading SaaS platform for measuring and optimizing healthcare marketing. The industry’s most comprehensive data set, connected by Crossix's unique technology, enables DIFA to tie advertising campaigns to brand impact.
Crossix’s suite of targeting solutions are the most accurate and privacy-safe targeting tools available. They have helped leading pharma, OTC and CPG brands ensure that their digital and targeted TV campaigns reach the right health audiences, at scale.
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