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Los Angeles, California, United States
Company Overview
CrownPeak Technology provides an open cloud platform for Web Experience Management (WEM). Digital marketers at large enterprises and leading agencies worldwide rely on CrownPeak to launch, manage and analyze websites fast, affordably and without IT required. In 2017, CrownPeak acquired Evidon for its expertise in digital governance, risk and compliance.
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Products and Services


CrownPeak’s WEM platform powers personalized digital experiences across thousands of global websites, optimized by native integration with more than 60 best-of-breed marketing data and content sources.
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Crownpeak Experience Optimization

The Crownpeak Experience Optimization Engine powered by Dynamic Yield is a solution that allows companies to create, optimize, and deliver individualized digital experiences across channels, at scale. As an add-on to their DX platform, companies can take advantage of this tools capabilities including, AI-powered content recommendations that evolve as individuals’ preferences do, for real-time, one-to-one relevance, advanced segmentation and analytics, for the identification of, and personalization to, key audience segments, and personalization everywhere, such as the layout, menu bars, display ads, pop-ups, calls-to-action (CTAs), text and more. In addition users can have cohesive cross-channel experiences, enabling customers to pick up where they left off, whether on desktop, mobile or email, unified profiles based on a single view of each customer or prospect, for personalization using the most up-to-date data, automated testing and optimization to improve workflows, maximize content performance and achieve incrementality, and a cross-functional application that’s easy for both non-technical marketers and developers to use.
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