CrownPeak’s WEM platform powers personalized digital experiences across thousands of global websites, optimized by native integration with more than 60 best-of-breed marketing data and content sources.

The Crownpeak Experience Optimization Engine powered by Dynamic Yield is a solution that allows companies to create, optimize, and deliver individualized digital experiences across channels, at scale. As an add-on to their DX platform, companies can take advantage of this tools capabilities including, AI-powered content recommendations that evolve as individuals’ preferences do, for real-time, one-to-one relevance, advanced segmentation and analytics, for the identification of, and personalization to, key audience segments, and personalization everywhere, such as the layout, menu bars, display ads, pop-ups, calls-to-action (CTAs), text and more. In addition users can have cohesive cross-channel experiences, enabling customers to pick up where they left off, whether on desktop, mobile or email, unified profiles based on a single view of each customer or prospect, for personalization using the most up-to-date data, automated testing and optimization to improve workflows, maximize content performance and achieve incrementality, and a cross-functional application that’s easy for both non-technical marketers and developers to use.