DigiCenter’s identity and device graphing uses deterministic signals to build graphs. DigiCenter’s Device Graph operates alongside the Identity Graph which enables marketers across a range of use cases: cross-device audience extension, retargeting, attribution, personalization, measurement and analytics, mobile-to-desktop pathing, and creative sequencing to unify a cross-device view of the consumer which opens up new opportunities to connect with your audience. With the identity graph and device graph, people based targeting, measurement, and personalization becomes possible at scale. Continuous and real-time identity resolution ensures that clients identity graphs are refreshed in real time as new data enters or leaves the system. Empowered with the most up-to-date single view of a customer, clients can monetize site visitors, power 1:1 site personalization and develop more accurate ad targeting.