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KBM Group

 
Richardson, Texas, United States
1997
Company Overview
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. The company offers a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group.
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Products and Services

Zipline DMP

 
KBM Group's Zipline DMP is an enterprise-scaled data management platform that helps marketers manage their own data, as well as third-party data, and build customized target audiences. Zipline collects, integrates, manages, analyzes and activates data offline and online and measures the impact to sales. Zipline offers world-wide connectivity across all leading digital platforms (DSP, SSP, Ad-Networks, etc.) and on-boards data to create digital audiences. While others may claim they on-board customer data, they typically outsource this function. In addition, Zipline can create and distribute audiences across channels and media, including postal, email, television and social media such as Facebook and Twitter.
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Connect with KBM Group

Marketing Function Channel Marketing, Customer Engagement and Retention, Metrics and Insights