Lateral Group on CabinetM

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Lateral Group

Headquarters

London, London, United Kingdom

Founded

2012

Company Website

Company Overview
Lateral Group offers end to end Integrated Communications Management (ICM) services. We combine consultancy, insight, database and creative agency services with dialogue management and powerful marketing technologies, enabling more effective and efficient communications. Lateral Group is a specialist agency division of DST Output.

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Products and Services

Marketing Function Customer Engagement and Retention

Product Category

Marketing Operations

Marketing Resource Management (MRM) Platforms

About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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