NYIAX (New York Interactive Advertising Exchange) is the first exchange to specifically provide a marketplace for future ad contracts at guaranteed prices. The NYIAX platform uses a customized version of transactional technology from the Nasdaq Stock Market. NYIAX has added a user interface plus middleware that integrates with existing components of the ad tech ecosystem, like demand side platforms, ad exchanges, DMPs and ad servers. Through the exchange, the advertiser or agency can plan, transact and deliver the ads, or the publisher can make their inventory and targeted users available.