Optico is a call-tracking solution that works with local, toll free and premium numbers. The Optico algorithm analyses incoming calls from each advertising sources, online and offline, to monitor your campaigns and optimize your advertising investment. The interface offers detailed statistics about the call - the status, duration and location of the call, the keyword used online, the path of the visitor, etc. It also gives you the ability to record calls in order to analyze conversations. Optico can be connected to your Google Analytics and Adwords accounts. By analyzing the Adwords keywords, Optico allows you to determine the profitability of your Adwords campaigns.