ReachEdge is an easy-to-use lead conversion and campaign performance software platform specifically designed for small and local businesses. ReachEdge helps capture leads with rich insights that enable sales to engage and convert them into customers. The platform's campaign performance functionality is capable of drilling deeper to show top referring sites, social media pages, and search engines in order to identify which marketing channels are returning the highest traffic. The platform takes the guesswork out of analytics, enabling the small business marketers to measure the success of all social, SEO and email campaigns.