Company Overview
Samba TV is a technology company that specializes in omniscreen advertising and measurement solutions, leveraging extensive viewership data from connected TV devices to enhance audience engagement and optimize advertising strategies. Founded in 2008, the company utilizes its proprietary technology and first-party data to provide real-time insights, enabling marketers to make informed business decisions while ensuring compliance with privacy regulations.
Samba TV's Automatic Content Recognition (ACR) technology is a proprietary system integrated at the chipset level of smart TVs, capable of detecting and identifying all content displayed on the screen, regardless of source. This technology enables Samba TV to gather comprehensive viewership data from tens of millions of opted-in smart TVs across 24 top brands in over 100 countries, providing unbiased insights for audience targeting and measurement in the advertising industry
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